SEO On Page Optimization

 On Page Optimization

On Page optimization is to optimize inside page to help google easy to crawl. This is for helping to gain ranking. Each Web pages will have Head Section which contains Title, Meta Description &  Meta Tag.  The body section contains a detailed description. On user command, Google initially searches for the URL and then the Web page title and meta description. When a user uses a keyword, Google lists out related web pages based on the user's search in snippet format. Basic elements include URL, title, and meta description. In mobile searches will have additional logo called Favicon (Favi Icon).

Title Optimization Not full in capital or small letters, it should have focus keywords, 3 or more key words, 55–60 characters, 512 pixel width (depending on small or capital letters or characters), and be unique, relevant, and impressive.

Cannibalism is a term used when there is title or key word duplication within two pages of the same web site.

Meta-Description Optimization: Meta-Description is the main area shown in Google searches. Go to settings and enable the "Meta Tag Option." Meta Description will be shown on right side and Search Description. Should have focus key word and 155 – 160 characters , 1024 pixel width . For Blogs will have blog date. should have unique, relevant, and impressive words and maintain quality.

Meta Tags :  Though google does not give much importance, these tags are additional like Robert Meta tags to give instruction to crawlers like not to crawl based on user requirement.

Body Section Optimization Should be content specific, no duplication . h1> heading tag, which needs to be more visible, needs 7 to 8 words (only 1 h1 for each web site), h2 and h3 can include focusing key words, and in other headings, add synonyms or similar key words. Don’t confuse Google with the title and h1 heading being different; in that case, Google will store the webpage in a temporary database (sandbox). Check for plagiarism to avoid duplication of content with other web pages.

Anchor Text Optimization: Is to give hyperlink from one web page to another. It is to boost crawling.

Keyword Optimization: Keywords help with better navigation on the web page. The number of times a key word is used will determine its density. Ideal key word density is 2 to 3%.

Image Optimization: Images and names must be relevant to the content. Click image and from setting give ALT name.