SEO History & Evolution

 Search Engine History & Evolution

History of SEO

Search Engine is a software to provide information as required by user. Google is a popular internet search engine. Yahoo, MSN, and Bing are other search engines. Google was founded in 1998 by two university students, Sergey Brin and Larry Page. Though many Internet web pages were available in the past, search results were not effective. It came into high relief during the 2011 Twin Towers attack by terrorists in the US. Optimization is to get the best Internet search results. Main aim of google is to give the best result to user, that is to gain user trust.

SEO means search engine optimization. Search engine result pages are known as SERPs. 

The three main steps of SEO are:

Crawling: Scanning of web pages Crawlers are also called spiders or BOTs.

Caching:  Storing the scanned result in the database based on category

Indexing:  Retrieving the result from the database

Evolution Of SEO

 Initially google was not in a position to crawl effectively the web pages . Hence 32 pages optimization guidance was provided to help google crawl. Earlier web pages were ranked on the basis of keywords. This was content-specific. There was no quality in the content (web page makers started stuffing web pages with key words), which is also known as the "black hat" technique (unethical). Ethical means of creating web pages is known as White Hat Technique. Later importance was given to Links . Web pages with more links were given a higher rank. Subsequently, Google started giving ranks to web pages (out of 10); links from quality web pages (link value) were given a higher rank. Rank indicated Trust Value. To have control on high quality web pages selling the links new technique was introduced by google known as Passing the Juice (web pages lose rank on selling the link and receiving web pages gain rank). Later No Follow Mechanism was introduced (no passing of equity, can be used for only reference purpose).

In 2008, Google became more popular with the introduction of advertisements. Google then came up with Ad Word (providing advertisements) on platforms like YouTube. Later, advertisements were allowed to be used in user web pages (Ad Sense).

2010: Social media became popular, and web pages receiving links from popular media were used to gain rank.

Ranking was later given to web pages were user started spending more time (Pogo Sticking). Websites with less user interaction increased their bounce rate.

Comments

Post a Comment

Popular posts from this blog

Important Goolge Algorithm Updates

Image
 IMPORTANT GOOGLE ALOGRITHM UPDATES Algorithm Is set of rules to be followed for solving a problem. The Google Algorithm is used to avoid the malpractice used by web page makers to gain web page ranking and to provide the best possible search results for users.  Major Google algorithms are: 1)  Panda Algorithm : It is the first major algorithm formed in 2011. It was formed against " content farming." Designed to reduce rank for low quality sites and to give better ranking for high quality sites. Panda 4.0, an updated version, was introduced in 2014. 2)  Google Penguin : Was formed in Year 2012 against link spamming and manipulated link building practices like paid links, link exchange, link scheming, link farming, comment spamming, links from low quality websites, Wiki spamming, guest blogging etc. An updated version of this site was formed in 2016. 3)  Pigeon Algorithm : This was formed in 2013 to boost local SEO services. To increase ranking parameters bas...
Read more

Search Console & Verification Methods

Image
 SEARCH CONSOLE & VERIFCATION METHODS Search console is a free web site provided by the google to communicate with user and provide overall health & performance of the user website. It is how google see your site. Need of Search Console  - To check crawl errors - Indexing (to find & index our website) - To analyze  organic traffic coming to our site - Site map submission (xml document contains all URL related to the web site) helps google easy crawl, changes in URL - last modified date and priority.  - Receive alerts from google when there is errors or spams in user website - To check how many links available for your web site and links received from other sites How to set up search console  (Verification method) Log in to your email id and in the search panel take a new tab and type 'Search Console' . Click Start option and click 'Add Property'  1st option is for Domain Owner , 2nd option is for sub domain  1) HTML File  Most recommen...
Read more

SEO On Page Optimization

Image
 On Page Optimization On Page optimization is to optimize inside page to help google easy to crawl. This is for helping to gain ranking. Each Web pages will have Head Section which contains Title, Meta Description &  Meta Tag.  The body section contains a detailed description. On user command, Google initially searches for the URL and then the Web page title and meta description. When a user uses a keyword, Google lists out related web pages based on the user's search in snippet format. Basic elements include URL, title, and meta description. In mobile searches will have additional logo called  Favicon  (Favi Icon). Title Optimization  Not full in capital or small letters, it should have focus keywords, 3 or more key words, 55–60 characters, 512 pixel width (depending on small or capital letters or characters), and be unique, relevant, and impressive. Cannibalism is a term used when there is title or key word duplication within two pages of ...
Read more